Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Super business of the Super Bowl

2/1/2013 - The article highlights comments from Clinical Professor of Marketing Tim Calkins and Associate Professor of Marketing Derek Rucker on the Super Bowl as an opportunity for advertisers to reach a very large audience at once.