Kellogg News

Tenure-line faculty members join the departments of marketing, finance, operations, managerial economics and more

Kellogg celebrates the graduating class of 2017

Curricular flexibility, professional development and community building updates further support student experience

News & Events

Which Super Bowl ads are already winning?


2/1/2013 - Clinical Professor of Marketing Tim Calkins comments on the strategy of pre-releasing a Super Bowl ad in order to maximize impact. The article also notes the Kellogg School Super Bowl Advertising Review.