Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Which Super Bowl ads are already winning?


2/1/2013 - Clinical Professor of Marketing Tim Calkins comments on the strategy of pre-releasing a Super Bowl ad in order to maximize impact. The article also notes the Kellogg School Super Bowl Advertising Review.