Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Coke's new obesity ad raises eyebrows in scientific community

1/31/2013 - Clinical Professor of Marketing Tim Calkins and Clinical Associate Professor of Marketing Mary Pearlman comment on how Coca-Cola is engaging in the national discussion about obesity.