Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

At Kellogg, a Business Program for Nonbusiness Types


1/31/2013 - The article profiles the Kellogg School’s one-year master of science in management studies (MSMS) program for non-business majors. From the article: “Kellogg is trying to meet the needs of the 21st century marketplace, which is something we already do at the MBA level,” [Associate Dean of MBA Programs Betsy Ziegler] says. “But we have the opportunity to provide smart undergrads with what I call a ‘business wrapper.’ They have the potential to be bright leaders, but they don’t yet have the business acumen.”