Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Chick-fil-A keeps growing despite uproar


1/29/2013 - Clinical Professor of Marketing Tim Calkins comments on how controversial comments about gay marriage by Chick-fi-A president Dan Cathy could affect the brand long-term. From the article: “Short term financial results are one indicator of the health of a brand,” said Tim Calkins, a branding expert at Northwestern University’s Kellogg School of Management in Chicago. “You only see the real impact on branding over time.”