Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Chick-fil-A keeps growing despite uproar


1/29/2013 - Clinical Professor of Marketing Tim Calkins comments on how controversial comments about gay marriage by Chick-fi-A president Dan Cathy could affect the brand long-term. From the article: “Short term financial results are one indicator of the health of a brand,” said Tim Calkins, a branding expert at Northwestern University’s Kellogg School of Management in Chicago. “You only see the real impact on branding over time.”