Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

When You Don’t Do What You Meant To, and Don’t Know Why

1/25/2013 - In the article, Professor of Marketing Neal Roese shares insights based on his research on feelings of regret.