Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Is outsourcing really to blame for the 787 fiasco?

1/25/2013 - Elinor and H. Wendell Hobbs Professor of Management Thomas Hubbard writes about outsourcing versus internal production, and whether Boeing’s decision to subcontract certain parts rather than procure them internally played into technical difficulties with the 787 Dreamliner.