Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Want success in sales? Look to the middle


1/24/2013 - The article, which is co-authored by Professor Emeritus of Marketing Andris Zoltners, highlights the importance of first-line sales managers to an organization’s success.