Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Why 'Crash the Super Bowl' Hasn't Burned Out for Doritos

1/24/2013 - The article notes the past performance of Doritos’ “Crash the Super Bowl” campaign in the Kellogg School Super Bowl Advertising Review. From the article: "We try to really look at it from a business angle," said Kellogg marketing professor Tim Calkins. "What's remarkable is that Doritos seems to have found a formula here in terms of how do you do this effectively."