Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Why 'Crash the Super Bowl' Hasn't Burned Out for Doritos


1/24/2013 - The article notes the past performance of Doritos’ “Crash the Super Bowl” campaign in the Kellogg School Super Bowl Advertising Review. From the article: "We try to really look at it from a business angle," said Kellogg marketing professor Tim Calkins. "What's remarkable is that Doritos seems to have found a formula here in terms of how do you do this effectively."