News & Events

Why 'Crash the Super Bowl' Hasn't Burned Out for Doritos


1/24/2013 - The article notes the past performance of Doritos’ “Crash the Super Bowl” campaign in the Kellogg School Super Bowl Advertising Review. From the article: "We try to really look at it from a business angle," said Kellogg marketing professor Tim Calkins. "What's remarkable is that Doritos seems to have found a formula here in terms of how do you do this effectively."