Kellogg News

Tenure-line faculty members join the departments of marketing, finance, operations, managerial economics and more

Kellogg celebrates the graduating class of 2017

Curricular flexibility, professional development and community building updates further support student experience

News & Events

Ante una crisis de reputación los clientes más fieles se ponen de parte de la marca


1/16/2013 - The article highlights research co-authored by Mechthild Esser Nemmers Professor of Marketing Angela Lee, which explores why individuals defend brands that are under criticism.