Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Ante una crisis de reputación los clientes más fieles se ponen de parte de la marca


1/16/2013 - The article highlights research co-authored by Mechthild Esser Nemmers Professor of Marketing Angela Lee, which explores why individuals defend brands that are under criticism.