Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Ante una crisis de reputación los clientes más fieles se ponen de parte de la marca


1/16/2013 - The article highlights research co-authored by Mechthild Esser Nemmers Professor of Marketing Angela Lee, which explores why individuals defend brands that are under criticism.