Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

New Centralized Nuclear Plants: Still an Investment Worth Making?

1/15/2013 - The article notes insights from Associate Director of the Zell Center for Risk Research Russell Walker regarding organizations deciding to continue to pursue high-risk projects and investments. From the article: "When the stakes get higher, it gets harder for organizations to walk away," Walker said. "This happens a lot. It's the same problem a gambler has: If I play a little longer, it'll come around."