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Tenure-line faculty members join the departments of marketing, finance, operations, managerial economics and more

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News & Events

Herbalife Unleashes Volley at Fund

1/11/2013 - The article highlights insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan on the business model of Herbalife, a seller of dietary supplements and vitamins. From the article: Anne Coughlan, a professor at Northwestern’s Kellogg School of Management, told the meeting that so-called multilevel marketing is a legitimate method of retail distribution and that Herbalife doesn’t compensate distributors merely for recruiting.