Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Herbalife Unleashes Volley at Fund

1/11/2013 - The article highlights insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan on the business model of Herbalife, a seller of dietary supplements and vitamins. From the article: Anne Coughlan, a professor at Northwestern’s Kellogg School of Management, told the meeting that so-called multilevel marketing is a legitimate method of retail distribution and that Herbalife doesn’t compensate distributors merely for recruiting.