Herbalife Unleashes Volley at Fund
1/11/2013 - The article highlights insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan
on the business model of Herbalife, a seller of dietary supplements and vitamins. From the article
: Anne Coughlan, a professor at Northwestern’s Kellogg School of Management, told the meeting that so-called multilevel marketing is a legitimate method of retail distribution and that Herbalife doesn’t compensate distributors merely for recruiting.