Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Herbalife Shares Fall After Company Defends Itself

1/10/2013 - The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins. From the article: Herbalife invited Anne Coughlan, a professor of marketing at the Kellogg School of Management at Northwestern University, to explain multilevel marketing plans. “When you run a legitimate M.L.M. system, self-consumption is in fact end-user consumption,” she said.