Kellogg News

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

Kellogg’s Executive MBA Programs sees surge in growth marked by various global partnerships

Program distinguishes rising stars whose research hints at their game-changing potential

News & Events

Herbalife Shares Fall After Company Defends Itself

1/10/2013 - The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins. From the article: Herbalife invited Anne Coughlan, a professor of marketing at the Kellogg School of Management at Northwestern University, to explain multilevel marketing plans. “When you run a legitimate M.L.M. system, self-consumption is in fact end-user consumption,” she said.