Herbalife Shares Fall After Company Defends Itself
1/10/2013 - The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan
into the business model of Herbalife, a seller of dietary supplements and vitamins. From the article
: Herbalife invited Anne Coughlan, a professor of marketing at the Kellogg School of Management at Northwestern University, to explain multilevel marketing plans. “When you run a legitimate M.L.M. system, self-consumption is in fact end-user consumption,” she said.