Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Herbalife Fires Back at Hedge Fund Giant


1/10/2013 - The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins. From the article: Anne Coughlan, a professor at the Kellogg School of Management, defended Herbalife's marketing structure and disputed the allegation that it is a pyramid scheme. "I didn't even see a scintilla of evidence that would suggest to me any hint that this company is running anything but a legitimate multi-level marketing program," she said.