Herbalife Fires Back at Hedge Fund Giant
1/10/2013 - The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan
into the business model of Herbalife, a seller of dietary supplements and vitamins. From the article
: Anne Coughlan, a professor at the Kellogg School of Management, defended Herbalife's marketing structure and disputed the allegation that it is a pyramid scheme. "I didn't even see a scintilla of evidence that would suggest to me any hint that this company is running anything but a legitimate multi-level marketing program," she said.