Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Wal-Mart Likes Facebook, at Least During the Holidays


12/20/2012 - Professor of Marketing Alexander Chernev writes about Wal-Mart’s holiday mobile advertising campaign on Facebook.