Kellogg News

Tenure-line faculty members join the departments of marketing, finance, operations, managerial economics and more

Kellogg celebrates the graduating class of 2017

Curricular flexibility, professional development and community building updates further support student experience

News & Events

Wal-Mart Likes Facebook, at Least During the Holidays


12/20/2012 - Professor of Marketing Alexander Chernev writes about Wal-Mart’s holiday mobile advertising campaign on Facebook.