Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Mercy Cards

12/13/2012 - The article profiles Mercy Card, a system through which donors give the homeless prepaid gift cards that are redeemable only at restaurants. The program was developed by Kellogg Student Jed JohnHope '13.