Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Rewards programs: When do consumers compare experience over value?

10/22/2012 - The article highlights research showing that consumers have less satisfaction when they buy or receive products that are easily counted, because their focus is on how much of the item they have rather than their experience with it. The study is co-authored by Professor of Marketing Neal Roese and PhD student Jingjing Ma.