Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

Diverse group embody spirit and social action of award’s namesake

3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.

News & Events

Professor Mike Mazzeo discussed what small and middle-sized businesses have to teach academia on CBS' morning show

Four guidelines for middle-market companies and growth

Video: Mazzeo on CBS

Watch video of Prof. Mike Mazzeo discuss his book "Roadside MBA" on CBS' morning show


7/25/2014 - Roadside MBA has hit CBS.

Professor Mike Mazzeo was featured on CBS This Morning to talk about his book, which features lessons in small- and middle-market growth and scaling not from textbooks, but from the real businesses that drive the American economy. Mazzeo and two other business school professors visited more than 120 small businesses on various road trips for the Roadside MBA Project.

In the segment, which you can watch below, Mazzeo talks about the lessons they learned.

Mike Mazzeo on CBS This Morning