Kellogg News

A tech guru and a floral manager team up to launch two winning startups

Kellogg extends its M.S. in Management Studies program beyond Northwestern

The yearly scholarship honors students' academic achievements and leadership

The president spoke on the economy to Kellogg students on Northwestern’s campus

A new immersion trip explores how marketers can research consumers’ brain activity

News & Events

Professor Mike Mazzeo discussed what small and middle-sized businesses have to teach academia on CBS' morning show

Four guidelines for middle-market companies and growth

Video: Mazzeo on CBS

Watch video of Prof. Mike Mazzeo discuss his book "Roadside MBA" on CBS' morning show


7/25/2014 - Roadside MBA has hit CBS.

Professor Mike Mazzeo was featured on CBS This Morning to talk about his book, which features lessons in small- and middle-market growth and scaling not from textbooks, but from the real businesses that drive the American economy. Mazzeo and two other business school professors visited more than 120 small businesses on various road trips for the Roadside MBA Project.

In the segment, which you can watch below, Mazzeo talks about the lessons they learned.

Mike Mazzeo on CBS This Morning