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News & Events

Jennifer Beall '10 was featured on MSNBC as an example of how small startups can pair with larger brands to benefit both.

Jennifer Beall '10 launched CleanBeeBaby

Video: CleanBeeBaby on MSNBC

See how pairing with bigger brand has helped one alumna's startup clean up

7/15/2014 - Tot Squad (formerly known as CleanBeeBaby), an eco-friendly cleaning service for strollers and car seats, might not be the best-known brand in the world, but its savvy partnerships with some of the larger ones are certainly getting some attention.

The L.A.-based company was recently featured on MSNBC's "Your Business," a recurring segment that looks at smart moves by small businesses. In this case, it looked at how Tot Squad founder and CEO Jennifer Beall '10 expanded by pairing the small business with known brands like Whole Foods, Nordstrom and the Children's Hospital of Los Angeles, "to be able to get moms to listen."

UPDATE: Since November 1, 2014, CleanBeeBaby is now known as Tot Squad. The company wanted the brand to encompass more than just being a cleaning service, but also to have a special emphasis on health, safety and repair.


The "Your Business" segment is itself a partnership between MSNBC and American Express.

Read a 2012 Kellogg profile of Beall and Tot Squad

CleanBeeBaby on MSNBC: