Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Japan in crisis

Professor Daniel Diermeier weighs in on the corporate and governmental response to the earthquake in Japan


3/18/2011 - An expert in corporate crisis management, Professor Daniel Diermeier is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship.


On March 16, he discussed the Japanese government's response to the March 2011 earthquake and the potential impact on the nuclear industry worldwide. He is the author of the forthcoming book Reputation Rules: Strategies for Building your Company’s Most Valuable Asset (McGraw-Hill, May 2011).