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Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, speaks at the Kellogg Impact Series event in London on Feb. 8.

Philip Kotler

Kellogg Impact Series: London

Marketing Professor Philip Kotler headlines the first event in Kellogg’s global series on business, innovation, leadership and society

By Amy Trang

2/11/2010 - The Kellogg community gathered Feb. 8 in London to learn about the latest challenges in management and marketing — and to hear Professor Philip Kotler’s insights on how to overcome them.

 
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The renowned marketing professor was recently named among the most influential thinkers in business by Forbes magazine. Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing, spoke about managing agility in today’s challenging environment. He is the author of dozens of books, including Chaotics: The Business of Managing and Marketing in The Age of Turbulence, published in 2009.

“Following the success of our Centennial Conference Series last year, the Kellogg Impact Series continues to facilitate lifelong learning opportunities for the Kellogg community worldwide,” Interim Dean Sunil Chopra said. “We believe that the London event and subsequent Kellogg Impact events allow attendees to engage in insightful discussions on timely topics that are facing the business world today.”

Subsequent conferences are planned for Chicago (Feb. 19), Hong Kong (March 19-20), San Francisco (May 11) and New York (June 3). The events will feature keynote addresses on topics related to business, innovation, leadership and society. Keynote speakers will include Jim McNerney, chairman, president and CEO of The Boeing Company, who will speak in Chicago; and Norwest Venture Partners managing partner Promod Haque ’83, who will speak in San Francisco.

China’s keynote speaker is K.C. Chan, Hong Kong’s secretary for financial services and the treasury and the former dean of business and management at Hong Kong University of Science and Technology. Gary W. Parr ’80, a vice chairman of Lazard, is the New York keynote speaker.

Topics will include maintaining a competitive edge in today's global economy, the effect of the current global financial crisis on Asia and how executives impact the bottom line.

This Kellogg Impact Series has been designed to build on the spirit of last year’s international centennial celebration. For more information about the Kellogg Impact Series or to register for an event, visit http://alumni.kellogg.northwestern.edu/impact/.