Kellogg News

Highlights of this year’s provocative discussions at the MacEachern Symposium

From data visualization to design thinking, offerings give students a glimpse into new research and thought leadership

CMO Jeff Jones plans the Target of tomorrow

Leigh Thompson helps you ensure that your whole team pulls its own weight

At the Reunion Brave Leader Panel, alumni and faculty discuss growth strategies and challenges

News & Events

High-stakes merger for low-cost airlines

Kellogg Professor Aaron Gellman says Southwest’s buyout of AirTran could spell trouble for Delta

By Brendan Cosgrove

9/28/2010 - Southwest Airlines has announced that it is acquiring low-cost competitor Air Tran Airways in a $1.4 billion deal the companies hope to complete next year.

Listen Now

In this audio commentary, Aaron Gellman, professor of management and strategy at the Kellogg School, discusses the impact of the acquisition on the airline industry and the flying public.