Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

High-stakes merger for low-cost airlines

Kellogg Professor Aaron Gellman says Southwest’s buyout of AirTran could spell trouble for Delta

By Brendan Cosgrove

9/28/2010 - Southwest Airlines has announced that it is acquiring low-cost competitor Air Tran Airways in a $1.4 billion deal the companies hope to complete next year.

Listen Now

In this audio commentary, Aaron Gellman, professor of management and strategy at the Kellogg School, discusses the impact of the acquisition on the airline industry and the flying public.