High-stakes merger for low-cost airlines
Kellogg Professor Aaron Gellman says Southwest’s buyout of AirTran could spell trouble for DeltaBy Brendan Cosgrove
9/28/2010 - Southwest Airlines has announced that it is acquiring low-cost competitor Air Tran Airways in a $1.4 billion deal the companies hope to complete next year.
In this audio commentary, Aaron Gellman
, professor of management and strategy at the Kellogg School, discusses the impact of the acquisition on the airline industry and the flying public.