Kellogg News

Bay Area winter quarter marks the latest evolution in the expansion of innovation offerings

Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos

News & Events

Can innovation cut healthcare costs?

Kellogg students and professionals explore the question at the 2010 Business of Healthcare Conference

By Brady Gervais

The 11th Business of Healthcare Conference focused on how innovation can counter the spiraling costs of healthcare. Hundreds of students, faculty and professionals convened Nov. 10 at the James L. Allen Center to explore the theme, “Can Innovation Be the Cure?: Healthcare’s Challenge to Be More for Less.”