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Paula Sneed, former Kraft Foods executive, shared her advice with members of the Kellogg School Part-Time MBA Program on April 9.

Dream big, but plan strategically, exec tells Kellogg students

4/18/2007 - Paula A. Sneed, a former executive vice president at Kraft Foods, spoke with Kellogg School students April 9, during an event sponsored by the Part-Time Women’s Business Association.

During her presentation to members of the Kellogg Part-Time MBA Program in Wieboldt Hall on the school’s Chicago campus, Sneed offered insights into how to prepare for unexpected professional and personal events while fulfilling ambitions. As an African-American female who began her career at General Foods Corporation (which later merged with Kraft Foods) in 1977, Sneed said she was confronted by many difficult situations and learned how to cope with and embrace such challenges.

She presented five rules that she believes help people capitalize on change and realize their goals:

1. Keep a big, preposterous, ridiculous dream in your life
2. Have a strategic plan for your professional and personal life
3. Be a reality shaker
4. Keep only the right people in your life
5. Have the highest ethical character

Sneed was part of the Kraft executive team from June 2005 until her retirement in December 2006. Throughout her long career with the company she occupied several leadership roles, including group vice president of Kraft Foods North America, and senior vice president of global marketing resources.