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GIM students in Brazil

Kellogg School of Management Students Complete Global Initiatives in Management Course

3/28/2006 - Evanston, Ill. – Almost 400 MBA students from the Kellogg School of Management at Northwestern University recently concluded travel around the world as part of the Kellogg School's Global Initiatives in Management (GIM) program. Ten different groups visited Brazil, China (two groups), the European Union, India, Japan, Russia, Southern Africa (Botswana, South Africa, Zimbabwe), Southeast Asia (Singapore, Thailand and Vietnam) and South America (Argentina, Brazil and Chile). During the trips abroad, the student groups met with business leaders, government officials and Kellogg alumni, and conducted the primary research essential for completing their final presentations and reports required for the GIM course.

Some of the projects the students participated in while abroad include:

• A study of Coca-Cola's marketing strategy in Brazil

• Examining the blogging phenomenon in China and how companies can profit from the emergence of content sharing in the country

• A look into the future of wireless technology and design in the European Union

• Opportunities and challenges for foreign investment real estate in India

• What Japan's automotive competitive advantages are

• HIV/AIDS education in the workplace in Southern Africa

• Current and future prospects of Russia as a destination for the outsourcing of manufacturing and service functions for multinational corporations

Students across all MBA programs participate in GIM every year—Full-Time, Part-Time, and Executive MBA students.

The Kellogg School's Global Initiatives in Management program, an intensive global business leadership course, began in 1990 when a group of students organized a course and an in-country research trip to what was then the Soviet Union. During the past decade, the program has grown tremendously. The program consists of 10 weeks of classroom instruction followed by an intense two weeks of international field study and research analysis. Approximately two-thirds of students within the full-time, part-time and executive MBA programs at the Kellogg School participate annually in the program. The GIM course and trip abroad give students valuable leadership skills while enhancing their awareness of the global business environment.

About the Kellogg School of Management at Northwestern University

The Kellogg School of Management at Northwestern University was founded in 1908 and is widely recognized as a global leader in graduate business education. The school is home to a renowned research-based faculty and MBA students from more than 50 countries and six continents. The Kellogg School includes the Full-time, Part-time and Executive MBA programs and the non-degreed Executive Education Program. The school offers three joint degree programs: the JD-MBA, MD-MBA and MEM-MBA. Additionally, the Kellogg School of Management has alliances with business schools in Europe, Asia and Canada.