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Kellogg team wins Navteq Sustainability Case Challenge

7/1/2004 - A team composed of four members of the Kellogg School’s Social Impact Club recently won the inaugural Navteq Sustainability Case Challenge. First-year MBA students Mina Kumar, Ann Goggins, Yeh-Won Hwang, Joanne Nelson and Amy Stewart developed a Social Impact Philosophy strategy and identified focus areas and specific initiatives that can be undertaken by Navteq to make a social impact.

The team was one of two from the Kellogg School that competed with two teams from the University of Chicago Graduate School of Business in developing a “triple bottom line”—people, planet and profits—strategy for Navteq, a Chicago-based international company that provides digital mapping content for applications such as Mapquest.

“It was intellectually challenging to make people think about the bottom line a little differently,” said Kumar, the newly appointed president of the Social Impact Club. “And it was personally gratifying to hear Judson Green (president and CEO of Navteq) say that we identified all of Navteq’s areas of growth. It validated our thought that corporate responsibility can be aligned with corporate strategy, that it isn’t just something on the side like charitable giving, but rather an opportunity for growing a business.”

Kumar said her team is considering using its $500 prize to travel to the University of Colorado in February to participate in that school’s corporate responsibility competition. It is being co-sponsored by Net Impact, a network of business leaders committed to using the power of business to positively impact social and environmental concerns throughout the world.

The second Kellogg School team participating in the Navteq challenge was composed of first-year MBA students Praneet Gupta, Manish Mahajan and Ishmeet Singh.

The Social Impact Club’s sixth-annual Innovating Social Change Conference, “Responsible Business as a Global Strategy,” will be held Oct. 6.