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News & Events

L'Oréal e-Strat Challenge team from Kellogg: Dai Tsuruki, Miki Kawahara, and Kent Nakagawa.

Kellogg School team ties for 1st place in L’Oreal’s international e-Strat Challenge


4/1/2004 - The Kellogg School tied for first place with INSEAD of Singapore in the graduate division of L’Oreal’s e-Strat Challenge finals held April 22 in Paris. The Chabozu team, composed of Kellogg students Dai Tsuruki, Mikio Kawahara and Kent Nakagawa, represented the United States in the fourth-annual event, which allows students to put the theories they are learning in the classroom into actual application through a realistic online simulation.

The “game” places students in control of a global cosmetics business to test their managerial and leadership skills, and their ability to make critical decisions and use strategic thinking in six rounds of competition over the course of eight weeks. At the finals on April 22, teams were instructed to develop a business plan to demonstrate their writing and strategy skills.

Earlier this month, the Kellogg team beat rival contenders from top U.S. graduate business schools to represent the U.S. in Paris at the Challenge, as it is called by those familiar with the event. The Kellogg team’s prize for winning in the finals is three days in Paris and a one-week trip anywhere in the world.

The Kellogg School’s victory marks the second time that a U.S. team tied for first place in the competition, beating contenders from 14 top business schools and universities from throughout the world. This year’s Challenge attracted more than 30,000 applicants from more than 100 countries to its MBA and undergraduate competitions.

Judges included senior executives and representatives from L’Oreal, BusinessWeek, StratX (global management consultants), Doughty Hanson & Co. (European independent private equity fund manager) and Boston Consulting Group.