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News & Events

Live Interview with CEO of Harley-Davidson


10/2/2003 -

The Kellogg School of Management and BusinessWeek Events will host a LIVE interview with Jeffrey L. Bleustein, Chairman and CEO, Harley-Davidson, Inc. on October 2. The chief of correspondents at BusinessWeek will query Mr. Bleustein on Harley-Davidson's incredible growth and the culture that sustains it.

Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. The company offers 28 models of touring and custom Harleys through a worldwide network of more than 1,300 dealers. Harley models include the Electra Glide, the Sportster, and the Fat Boy. Besides its bikes, Harley-Davidson sells attitude -- goods licensed with the company name include a line of clothing and accessories (MotorClothes). The company also makes motorcycles under the Buell nameplate. Harley-Davidson Financial Services offers financing to dealers and consumers in the US and Canada.

If Harley-Davidson has a problem, it's with supply, not demand. Devoted customers sometimes wait more than a year for a new bike, depending on the model. To address the lag time, the company increased annual production in 2002 to more than 260,000 bikes (a 13% increase over 2001). To keep pace with this seemingly insatiable demand, Harley's 2003 production target is 289,000 Hogs. To celebrate 100 years of Hog Heaven, all 2003 model Harleys have been designated 100th Anniversary models and feature commemorative color schemes. The 2003 model year also has been extended to 14 months.

Where: The Kellogg School of Management at Northwestern University
James L. Allen Center
Tribune Auditorium
2169 Campus Drive
Evanston, Illinois

When: Thursday, October 2 at 7:00 p.m.

Cost: Complimentary. Seating is on a first come, first serve basis.

The LIVE interview is part of the BusinessWeek CEO Leadership Forum in partnership with the Kellogg School of Management. If you have any questions about the event, please contact kelloggmedia@kellogg.northwestern.edu or Peggy King at 847-491-2112.