Jim Corboy (KSM '94), a former marketing executive with VH1/MTV Networks, The Coca-Cola Company, Tribune Entertainment, NBC-5 Chicago and TerraLycos Networks, has been named director of alumni relations for Northwestern University’s Kellogg School of Management, effective April 8, 2002.
Corboy’s appointment marks one in a series of initiatives led by Kellogg School Dean Dipak Jain to enhance the school’s global alumni network. Since his appointment to the dean’s post in July 2001, Jain has traveled to more than a dozen countries to meet with alumni and students on behalf of this effort.
“Alumni relations is a top priority for the Kellogg School,” said Jain. “We need to find innovative ways to enhance this program, to reach out and connect to the tens of thousands of alumni around the globe.
“Jim will bring a fresh perspective for us, and he has the marketing experience, enthusiasm, technological savvy and alumni relationships to identify new channels to reach our graduates,” said Jain. “His experience brings innovation and creativity to this program.”
Corboy has more than 20 years of marketing experience, most recently serving as senior vice president and chief marketing officer for TerraLycos Networks USA. There, Corboy headed the marketing team’s branding and advertising efforts, which included market research, network design and integration, and promotional efforts.
From 1998 to 2000, Corboy was senior vice president of marketing for VH1, and from 1996 to 1998, he served as Coca-Cola’s director of worldwide presence marketing development and a special assistant to chief marketing officer Sergio Zyman.
His experience includes serving as vice president of creative services for Tribune Entertainment, from 1990 to 1996, and director of advertising and promotion for NBC-5 Chicago from 1985 to 1990.
“The Kellogg School is one of the strongest brands in the business world,” said Corboy.
“As a leader, it boasts some of the strongest academic talent in the field its faculty, students and administration. The question is: How do we build on the alumni aspect of this brand? How do we take it to the next level?” said Corboy.
Corboy believes his experiences in the consumer and entertainment industries will help address such questions.
“Kellogg alumni feel an intense connection to the school and its culture, even more so than many consumers feel about their favorite product and media brands,” said Corboy. “We have what every marketer dreams of: the permission to harness that passion. Our goal is to build upon the strong foundation that already exists.”
Corboy received his bachelor of arts degree from Denison University, Granville, Ohio, in 1978 and his Master of Business Administration from the Kellogg School’s Executive Master's Program in 1994.
Corboy can be reached at firstname.lastname@example.org.
Dipak C. Jain