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Professor Derek D. Rucker is an assistant professor of marketing at the Kellogg School of Management at Northwestern University, where he teaches advertising strategy. Professor Rucker’s primary research focuses on the study of attitudes, persuasion, and social influence. His work aims to better understand how to improve advertising effectiveness by understanding the psychology of confidence and power, consumer emotions, and basic attribution processes.

A Kellogg School faculty member since 2005, Professor Rucker has also had his research published in a number of trade journals, including the Journal of Personality and Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology.

Both prior and during his time with the Kellogg School, Professor Rucker has been lauded for his performance with a number of awards and honors. On the research front he was received an honorable mention for his dissertation work from the Society for Consumer Psychology. On the teaching front he was a finalist for the 2008 Lavengood Professor of the Year Award, given to the Kellogg faculty member who was most influential as voted by the graduating MBA class.

Professor Rucker received his undergraduate degree from the University of California, Santa Cruz and both his masters and doctorate from The Ohio State University.