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Professor Derek D. Rucker is an assistant professor of marketing at the Kellogg School of Management at Northwestern University, where he teaches advertising strategy. Professor Rucker’s primary research focuses on the study of attitudes, persuasion, and social influence. His work aims to better understand how to improve advertising effectiveness by understanding the role of metacognitive processes and emotion in consumer persuasion.

A Kellogg School faculty member since 2005, Professor Rucker has also had his research published in a number of trade journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Psychology.

Both prior and during his tenure with the Kellogg School, Professor Rucker has been lauded for his performance with a number of awards and honors. In 2006, he was awarded with the Kraft Research Professorship Chair at the Kellogg School of Management for his efforts in the field of marketing.

Professor Rucker received his undergraduate degree from the University of California, Santa Cruz and both his masters and doctorate from The Ohio State University.