Professors Tim Calkins and Derek Rucker lead students in grading advertisements during Super Bowl XLV. Photo © Nathan Mandell  
 

Kellogg School Super Bowl Advertising Review - 2011 Rankings by grade

ADVERTISER 2011 GRADE
Volkswagen A
Chrysler A
Doritos A
E-Trade A
Mini Cooper A
Bridgestone A
Audi B
CareerBuilder B
Mars B
Best Buy B
Stella Artois B
Bud Light B
Mercedes-Benz C
Cars.com C
Coca Cola C
Pepsi Max C
CarMax C
Teleflora C
General Motors C
Groupon C
Motorola C
BMW C
Skechers C
Kia D
Go Daddy D
Hyundai D
HomeAway D
Lipton Brisk F
 
     
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