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  Professors Tim Calkins and Derek Rucker lead students in grading advertisements during Super Bowl XLIV. Photo © Nathan Mandell  
 

Kellogg School Super Bowl Advertising Review - 2010 Rankings by grade

ADVERTISER
2010 GRADE
Google
A
Audi
A
Denny’s
A
Volkswagen
A
Dodge
A
Snickers
A
Doritos
B
HomeAway.com
B
Budweiser
B
FLO TV
B
CareerBuilder.com
B
Emerald Nuts/Pop Secret
C
Michelob Ultra
C
Cars.com
C
E-Trade
C
Coke
C
Tru TV
C
Teleflora
C
Vizio
C
Motorola
C
Dante’s Inferno
C
Monster.com
C
KGB
C
Intel
C
Hyundai
C
Taco Bell
C
Dr. Pepper
D
Dove
D
GoDaddy.com
D
Boost Mobile
D
Kia
D
Dockers
D
Roundup
D
Papa John’s
D
Bridgestone
D
Skechers
D
Honda
D
Focus on the Family
D
U.S. Census
F
 
     
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