Media Center

2.3.2013 - Kellogg School Super Bowl Advertising Review - 2013 Rankings by Grade (.pdf)

2.3.2013 - Tide Tops 2013 Kellogg School Super Bowl Advertising Review (.pdf)

1.24.2013 - Kellogg School of Management Faculty and MBA Students to Lead Ninth Consecutive Super Bowl Ad Review (.pdf)

1.8.2013 – Kellogg School of Management Faculty Available to Discuss Super Bowl XLVII Ads (.pdf)


All media inquiries can be directed to:
Betsy Berger
Associate Director of Communications
Phone: 847-467-3108
Email: b-berger@kellogg.northwestern.edu

 

 

Kellogg Super Bowl Advertising Review Videos

 
 

2013 Kellogg Super Bowl Advertising Review Recap

   
 
 

From Northwestern University’s Ryan Field, Kellogg marketing professors Tim Calkins and Derek Rucker share their playbook for creating a Super Bowl ad that wins.

   
   
 
 

About the Review

Launched in 2005, the Kellogg School Super Bowl Advertising Review is an annual event in which faculty and students from the Kellogg School of Management at Northwestern University gather to evaluate Super Bowl advertising by ranking ads based on academic criteria.

Learn More about the Review
   
   
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