Interview with Professors Calkins and Rucker

	Professor Tim Calkins Photo © Evanston Photographic
	Professor Derek D. Rucker Photo © Evanston Photographic

Below are the questions asked of Professors Tim Calkins and Derek Rucker in a video interview.

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1.What can viewers expect to see different from previous years of Super Bowl XLII advertising?
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2. Has the record price and demand for Super Bowl ad space created added pressure for advertisers to perform?
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3. Have advances in digital recording posed additional challenges to Super Bowl advertisers?
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4. What’s unique about this year’s marketing and advertising landscape?
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5. Which type of marketer can best take advantage of a Super Bowl audience?
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6. According to the Kellogg criteria, what qualities are essential to a strong Super Bowl ad?
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7. Are advertisers more successful at engaging customers when they discuss their Super Bowl commercial plans prior to game day?
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8. Who is going to be advertising at this year’s Super Bowl, and what are you expecting from them?
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9. Who comprises the panel for the Kellogg Super Bowl Advertising Review?
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10. What have been the best and worst ads of years past? What can this year’s advertisers learn from them?
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