Stay tuned for the winners

On Sunday, February 1, 2015, in real time, a panel of Kellogg MBA students will evaluate the Super Bowl XLIX advertisements against rigorous, business-focused criteria to determine which ads are the most effective in building the brand. Check back here for the final results post-game, including an analysis of the clear winners and the also-rans.

2015 Results
Coming soon.

2014 Results

2013 Results

2012 Results

2011 Results

2010 Results

2009 Results

2008 Results

2007 Results

2006 Results

2005 Results


Taryn Tawoda
Assistant Director, External Communications Email Taryn 847.467.1492
Molly Lynch
External Communications Email Molly 773.505.9719

Kellogg on Branding


Kellogg continues to write the book on marketing and branding. Learn how to put our world-class thought leadership and real-world insights to work in your company.