2016 Results

A B C D F
Audi

Budweiser

Doritos

T-Mobile

Toyota

TurboTax
Advil

Amazon

Colgate

Dollar Shave Club

Fit Bit

Heinz

Hyundai

Jeep

Kia

Mini Cooper

Marmot

PayPal

Quicken Loans

Schick

Shock Top

Snickers

Subaru

Taco Bell

Wix.com
Axe

Avocados from Mexico

Butterfingers

Coca Cola

Death Wish Coffee

Honda

Michelob

Mobile Strike

Mountain Dew

OIC

Pepsi

Pokemon

Skittles

Weather Tech

Xifaxan
Acura

Apartments.com

Buick

Jublia

LG

Persil

SoFi

SunTrust
Squarespace

2015 Results

A B C D F
Always (P&G)

Budweiser

Clash of Clans

Coca-Cola

FIAT

McDonald's
Avocados from Mexico

BMW

Discover

Dodge

Doritos

Dove Men+Care

Kia

Mercedes-Benz

Microsoft

Mophie

Skittles

T-Mobile

TurboTax

Victoria's Secret

Wix
Carnival

Ecuador

Esurance

Game of War: Fire Age

GoDaddy

Jeep

JUBLIA

Loctite

Nationwide

NO MORE

REDD's Apple Ale

Sprint

Snickers

Toyota

WeatherTech

Weight Watchers
GEICO

Nissan

Skechers

Lexus

Heroes Charge
Squarespace

2014 Results

A B C D F
Microsoft

Cheerios

Heinz

Volkswagen

Butterfinger

Bud/Bud Light
Doritos

Chobani

Hyundai

Chrysler

RadioShack

Kia

Pistachios

M&M

Jeep
Coca-Cola T-Mobile

Sonos

Jaguar

Dannon

TurboTax

Chevrolet

Bank of America

Toyota

Honda

Beats Music

American Family Insurance

H&M
Squarespace

WeatherTech

Maserati

SodaStream

Intuit QuickBooks:

GoldieBlox

GEICO

Axe

Sprint

GoDaddy

CarMax

SUBWAY

Audi
(n/a)

2013 Results

A B C D F
Tide

M&M’s

Best Buy

Axe

Wonderful Pistachios

Jeep
Samsung

E*TRADE

Mercedes

Audi

Taco Bell

Speed Stick
Doritos

Oreos

Volkswagen

Got Milk

Skechers

Coca-Cola

Go Daddy

Kia

SodaStream

Gildan

Budweiser

Hyundai

MiO

Dodge

Toyota

Beck’s

Cars.com

Pepsi
Century 21

Calvin Klein

SUBWAY

Lincoln

Blackberry

Go Daddy
(n/a)

2012 Results

A B C D F
M&M'S

Skechers

Dannon

Honda
E*TRADE

Fiat

Chevy

Kia

Samsung

Chrysler

CareerBuilder
Volkswagen

Bridgestone

Pepsi

Teleflora

Audi

Budweiser

TaxACT

Best Buy

Chase

Acura

H&M

NFL

Coca-Cola Hyundai

MetLife
Lexus

Century 21

GE

Cars.com

Toyota

Cadillac

Hulu

Go Daddy
(n/a)

2011 Results

A B C D F
Volkswagen

Chrysler

Doritos

E*TRADE

Mini Cooper

Bridgestone
Audi

CareerBuilder

Snickers (Mars)

Best Buy

Stella Artois

Bud Light/Budweiser
Mercedes-Benz

Cars.com

Coca-Cola

Pepsi Max

CarMax

Teleflora

General Motors

Groupon

Motorola

BMW

Skechers
Kia

Go Daddy

Hyundai

HomeAway
(n/a)

2010 Results

A B C D F
Google

Audi

Denny's

Volkswagen

Dodge

Snickers
Doritos

HomeAway.com

Budweiser

FLO TV

CareerBuilder
Emerald Nuts/Pop Secret

Michelob Ultra

Cars.com

E*TRADE

Coke

Tru TV

Teleflora

Vizio

Motorola

Dante's Inferno

Monster.com

KGB

Intel

Hyundai

Taco Bell
Dr. Pepper

Dove

Go Daddy

Boost Mobile

Kia

Dockers

Roundup

Papa John's

Bridgestone

Skechers

Honda

Focus on the Family
U.S. Census Bureau

2009 Results

A B C D F
Monster.com

Doritos

CareerBuilder

Denny's

E*TRADE
Cheetos

Cars.com

Hyundai

Anheuser-Busch

Pepsi

Taco Bell
Coke

Audi

Hulu

GE

Gatorade

Bridgestone

Cash4Gold

Pedigree

Teleflora

Frosted Flakes
Castrol

Toyota

Vizio

Go Daddy

H&R Block

Sobe Lifewater
(n/a)

2008 Results

A B C D F
Tide

E*TRADE

Coke

FedEx

Budweiser
Victoria's Secret

Pepsi

T-Mobile

Toyota

Hyundai

Zantac

Taco Bell

Bridgestone

Doritos
Cars.com

White House Drug

Icebreakers

Under-Armour

Sunsilk

Nissan Murano

Gatorade

Planters

Dell

Amp Energy

Go Daddy

Audi

Cargill

Vitamin Water

SoBe Life Water
GM's Yukon Hybrid

CareerBuilder

SalesGenie.com
(n/a)

2007 Results

A B C D F
Sprint

Blockbuster

Snickers

FedEx

Budweiser
Taco Bell

Toyota

Emerald Nuts

CareerBuilder

Coca-Cola
KFC

Doritos

Snapple

NFL

GM

Chevrolet

E*TRADE

T-Mobile

Flomax

Go Daddy

Nationwide
Revlon

Frito-Lay

Sierra Mist

Shick

Washington Mutual

Prudential

Van Heusen

Motorola

Honda

ING Direct
HP

King Pharmaceuticals

Izod

Salesgenie.com

Garmin

2006 Results

A B C D F
Dove

CareerBuilder

Mastercard

Budweiser/Bud Light

Diet Pepsi

Michelob
Sprint

Sharpie

Ford

Disney

FedEx
Sierra Mist

Toyota

Aleve

Westin

Degree

Ameriquest

Air Tran

Mobile ESPN

Outback

Honda

NFL

AT&T

PS

Slimfast

Hummer

United

Taco Bell

Overstock

Gillette

Burger King

Cadillac
Go Daddy

Fidelity

Nationwide

Hyundai

Motorola

Emerald Nuts
(n/a)

2005 Results

A B C D F
Emerald Nuts

Tabasco

MasterCard

Pepsi (Pepsi and Diet Pepsi)

Toyota Prius
Bud Light/Budweiser

CareerBuilder

FedEx

Novartis Ciba Vision

Olympus Imaging
Ameriquest Mortgage Co.

Cadillac

Cialis

Ford Mustang

Honda

Lays

McDonald's

Michelob

Napster

Quiznos

Staples

SUBWAY

Taco Bell

Verizon Wireless

Visa

Volvo
Bubblicious

Degree deodorant

Consentino/Silestone

Go Daddy

MBNA
(n/a)

Contact:

Taryn Tawoda
Assistant Director, External Communications Email Taryn 847.467.1492
Molly Lynch
External Communications Email Molly 773.505.9719

Kellogg on Branding

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