Google Reclaims No. 1 Spot at the 2026 Kellogg School Super Bowl Advertising Review
Coinbase and ai.com Fumble during the Big Game
EVANSTON, IL. (Feb. 8, 2026) — Google Gemini took home the top spot in the 22nd Kellogg School Super Bowl Advertising Review with its ‘New Home’ ad, an emotional spot that showcased how AI can support life transitions through creativity and human connection. This marks the fourth time Google has claimed the top position in the Kellogg panel’s rankings. Other brands that earned top marks included Anthropic’s Claude with its ‘Can I get a six pack quickly?’ and Novartis’s ‘Relax Your Tight End.’ Not every advertiser hit the mark, including Coinbase and ai.com, which received low grades during this year's Ad Review.
Google’s top-ranked ad stood out for balancing emotional resonance with a clear demonstration of product value. The ad echoed the spirit of Google’s iconic ‘Parisian Love’ spot from 2009, offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.
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For a complete review of the advertising, join the Kellogg Super Bowl Ad Review webinar hosted by Kellogg Alumni Virtual Programs on February 11 at 12 p.m. CT.
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Meet the experts behind Kellogg Super Bowl Ad Review
The Kellogg School Super Bowl Advertising Review panel comprises Kellogg Marketing Club students, led by two of Kellogg’s most widely recognized marketing professors, Tim Calkins and Derek Rucker.