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Professor Moran Cerf discusses neuromarketing, which analyzes brain activity to bypass the pitfalls of traditional marketing research.

Moran Cerf

How to read a mind

A new immersion trip explores how marketers can research consumers’ brain activity

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2013 MacEachern Symposium

06/05/13 – This year the symposium focused on Healthcare Integration and Antitrust.

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Marketing

Preparing Tomorrow's CMOs Today

05/17/13 – Kellogg's new program gives future CMOs the understanding and leadership skills to take it to the next level

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Beating the odds

Beating the odds

05/16/13 – Laird Koldyke ’89 and more than 400 family members prove that longevity is a possibility in family business

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IBM Professor of Regulation and Competitive Practice Daniel Diermeier

‘Alumni Professor of the Year’

05/13/13 – Daniel Diermeier, the IBM Professor of Regulation and Competitive Practice, named alumni favorite for 2013

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2013 Kellogg Technology Conference

2013 Kellogg Technology Conference

05/10/13 – Students vied for $16,000 in prize money for startups in 'Shark Tank' competition

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Dean Blount and the honorees. From left: Matt Feldman ’86; Dean Sally Blount ’92; S.C. Johnson & Son Professor of International Marketing Philip Kotler; Matt McCall ’92.

With Gratitude

05/03/13 – Faculty and alumni honored for outstanding contributions to Kellogg community

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On hope, passion and leadership

On hope, passion and leadership

04/29/13 – Using his own tumultuous youth as inspiration, Mawi Asgedom ’08 embraces enthusiasm and fosters leadership skills in America’s students

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Thinkers and doers

Thinkers and doers

04/25/13 – Two Kellogg professors granted American Academy of Arts and Sciences fellowships

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Faculty perspective

Faculty perspective

03/01/13 – New courses at Kellogg this winter are great additions to an already strong curriculum.

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Tim Calkins

A delicate balance

02/12/13 – Kellogg marketing professor talks about writing the case for this year's Biotech and Healthcare Case Competition

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Hungry for knowledge

Hungry for knowledge

02/12/13 – Students analyze case for new weight-loss drug at 2013 Biotech and Healthcare Case Competition

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Community servants

Developing Solutions

12/17/12 – Students in Kellogg’s Real Estate Lab develop a plan to help drive economic development in Evanston

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Community Servants

Presenting Solutions

12/17/12 – Kellogg’s Real Estate Lab students present their case for improved use of Tax Increment Financing in Evanston

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Kellogg’s Asset Management Practicum took 21 students to New York City last month to get personalized advice and candid insights from investment experts.

Traveling to the investment epicenter

12/11/12 – Kellogg students head to New York City to “pitch” plans to leading investment managers

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Stress of college norms can put first-generation students at academic disadvantage

Culture shock

12/10/12 – Stress of college norms can put first-generation students at academic disadvantage, Kellogg professor finds

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New research by Assistant Professor of Management and Organizations Lauren Rivera suggests that in job interviews, chemistry may be more important than qualifications.

Friends in high places

12/05/12 – Employers follow their hearts in hiring decisions, says Kellogg assistant professor

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The Kellogg Holiday Shopper Index explores the causes and consequences of consumer behavior.

The secrets of ‘showrooming’

11/30/12 – 2012 Kellogg Shopper Index finds price is not the only reason people shop online

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2012 Business of Healthcare Conference

2012 Business of Healthcare Conference

11/28/12 – New health law challenges payers, providers to lower costs, improve outcomes, says expert panel

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Can a football player's race affect how often he is penalized? Associate Professor Robert Livingston investigates.

Pride and penalty

11/13/12 – Black NFL players more likely than white counterparts to be penalized for excessive celebration, says Associate Professor Robert Livingston

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Profits and purpose

Profits and purpose

11/09/12 – Innovating Social Change Conference shows how business can produce lasting social change

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