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Understanding your interests and those of the person you're negotiating with can help you get past an emphatic "no." Jeanne Brett uses her experience haggling for pumpkins in France to illustrate the importance of knowing your BATNA.

Negotiation: Know Your Interests

Negotiation: Know Your Interests

What French pumpkins can teach you about understanding your BATNA

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Kellogg Insight Live

Triggering growth

11/05/14 – Alumni and faculty share their secrets for growing companies

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Luke Tanen '14 and Professor Tom Kuczmarski

The matchmakers

11/03/14 – A professor and a grad match Chicago startups with world-class companies

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Malaria No More CEO Martin Edlund

Fighting malaria with mobile devices

10/31/14 – Malaria No More CEO spoke on the private ventures helping tackle this public scourge

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Nielsen Chief Marketing Officer Marcella Shinder

How to outsmart disruption

10/28/14 – Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership Summit

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Songhua Hu ’10 and Richard Lim ’10

Start Me Up: Songhua Hu ’10 and Richard Lim ’10

10/20/14 – A tech guru and a floral manager team up to launch two winning startups

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Danielle David '14

A plan for expansion

10/14/14 – Kellogg extends its M.S. in Management Studies program beyond Northwestern

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BMI Measurement

What's your team BMI?

10/07/14 – Right-size your team in order to maximize its efficiency and effectiveness

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The 2015 Siebel Scholars

Meet the 2015 Siebel Scholars

10/06/14 – The yearly scholarship honors students' academic achievements and leadership

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Obama to Kellogg: Business is the future

10/02/14 – The president spoke on the economy to Kellogg students on Northwestern’s campus

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Knockout Boxer

Don't take one for the team

09/25/14 – When negotiating, big sacrifices aimed at maintaining a relationship aren't worth it

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Moran Cerf

How to read a mind

09/25/14 – A new immersion trip explores how marketers can research consumers’ brain activity

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Adam Waytz

When two rights make a wrong

09/23/14 – In a new Big Think training course, Adam Waytz mines ethical gray areas to improve corporate decision-making

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Rhett Braunschweig

Business that helps

09/23/14 – Kellogg’s 2015 McGowan Fellow will use scholarship to promote social change through business

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Professor Florian Zettelmeyer

Human analytics

09/15/14 – Six ways leaders can build organizational muscle through data analytics

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Health care symposium

State of exchanges

09/09/14 – Five lessons learned from Kellogg's state health insurance marketplace symposium

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CIM Week 2014

CIM Week 2014

09/02/14 – The newest MBA students meet Kellogg and each other

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Jen Moore '04

Start me up: Jen Moore ’04

09/02/14 – Meez Meals makes cooking dinner a piece of cake

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new senior fellow sanjay kosla

Video: Khosla hits TheStreet

08/26/14 – Watch Kellogg Senior Fellow Sanjay Khosla discuss global lessons on growth with TheStreet.com

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Holly Raider and Carter Cast

Videos: Career transitions and leadership agility

08/14/14 – Staying open to change and recognizing new opportunities will keep your career path fresh

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Florian Zettelmeyer

Videos: Data analytics for leaders

08/13/14 – Why those in charge must understand what their data experts are telling them

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