Research? Most people cannot understand it – 04/07/13
The article highlights Lecturer of Marketing Andrew Razeghi's practice of publishing his research through SlimBooks, a platform developed by Kellogg student Casey Bankord, as an innovative way for academics to share their work.
Self-Tracking Apps To Help You 'Quantify' Yourself – 03/12/13
In the article, Kellogg Student Noah Zandan is noted with his father, Peter, as part of the "Quantified Self" movement, in which individuals capture and analyze data feedback from their everyday life and activities such as sleep, exercise and food intake.
Wall Street Journal
Let Herbalife Customers Decide – 02/19/13
The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins.
Super Bowl ads drop the ball – 02/05/13
Associate Professor of Marketing Derek Rucker, Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.
Fox Chicago Segment – 02/04/13
In the segment, Clinical Professor of Marketing Tim Calkins and Kellogg students Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.
Wall Street Journal
Chrysler, Taco Bell Win in Ad Bowl – 02/03/13
Kellogg students John Felton `14 and Jim Poon `14, both participants in the 2013 Kellogg Super Bowl Advertising Review, comment on ads during this year’s game.
Bloomberg Businessweek (Getting In blog)
In Vegas, MBAs in Search of a Career Jackpot – 01/24/13
The article notes the participation of Kellogg students in Caesars Entertainment’s annual MBA Poker Championship, the company’s primary MBA recruitment event.
City Honors Northwestern After Gator Bowl Win – 01/14/13
The article highlights an honor received by Northwestern football player Jared Carpenter and notes him as an employee of the Kellogg School’s administrative offices.
Why Blue Matters
Jed JohnHope – 01/12/13
The article profiles Kellogg Student Jed JohnHope '13, as founder of Mercy Card, a program through which donors give the homeless prepaid gift cards that are redeemable only at restaurants.
Getting Started With Your Startup In 2013 – 01/09/13
The article profiles the NUvention Web class, a collaboration between students from Northwestern schools including the Kellogg School to develop and launch a web or mobile product.
Poets and Quants
MBA Startups: Taking the Entrepreneurial Route At Kellogg – 01/04/13
The article highlights entrepreneurship programs at Kellogg, including the Kellogg Entrepreneurship Internship Program (KEIP) and the Venture Lab Internship, as part of a profile of CleanBeeBaby founder Jennifer Beall (KSM '10).