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Kellogg Students in the Media

Medill Reports

Super Bowl ads drop the ball – 02/05/13
Associate Professor of Marketing Derek Rucker, Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Chicago Business Journal

Kellogg School of Management students prove tough graders of Super Bowl ads – 02/04/13
Clinical Professor of Marketing Tim Calkins and Kellogg student John Felton `14 discuss the Kellogg Super Bowl Advertising Review and comment on the most and least effective ads in the 2013 rankings.

Fox Chicago

Fox Chicago Segment – 02/04/13
In the segment, Clinical Professor of Marketing Tim Calkins and Kellogg students Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Wall Street Journal

Chrysler, Taco Bell Win in Ad Bowl – 02/03/13
Kellogg students John Felton `14 and Jim Poon `14, both participants in the 2013 Kellogg Super Bowl Advertising Review, comment on ads during this year’s game.

Financial Times

Consultancy projects: A whole new ballgame – 01/28/13
Victoria Zimmerman ’13 comments on her experience consulting with McDonald’s as part of the Kellogg School’s Sustainability Lab course.

Business Exchange

Consultancy projects: A whole new ballgame – 01/25/13
In the interview, Abhishek Gutgutia ’14 discusses his experiences as a first-year MBA student.

Bloomberg Businessweek (Getting In blog)

In Vegas, MBAs in Search of a Career Jackpot – 01/24/13
The article notes the participation of Kellogg students in Caesars Entertainment’s annual MBA Poker Championship, the company’s primary MBA recruitment event.

Purple Asparagus

You Like Us: Good News from Kellogg School « Purple Asparagus ... – 01/16/13
The article highlights the Kellogg School’s Neighborhood Business Initiative and its work with Purple Asparagus, an organization that educates the community about eating habits, to evaluate its programs and increase visibility.

Evanston Patch

City Honors Northwestern After Gator Bowl Win – 01/14/13
The article highlights an honor received by Northwestern football player Jared Carpenter and notes him as an employee of the Kellogg School’s administrative offices.

Why Blue Matters

Jed JohnHope – 01/12/13
The article profiles Kellogg Student Jed JohnHope '13, as founder of Mercy Card, a program through which donors give the homeless prepaid gift cards that are redeemable only at restaurants.

Evanston Now

School consolidation on the agenda again – 01/11/13
The article notes a study by Kellogg School students suggesting a “virtual” consolidation of Evanston’s two school districts.

Forbes

Getting Started With Your Startup In 2013 – 01/09/13
The article profiles the NUvention Web class, a collaboration between students from Northwestern schools including the Kellogg School to develop and launch a web or mobile product.

Poets and Quants

MBA Startups: Taking the Entrepreneurial Route At Kellogg – 01/04/13
The article highlights entrepreneurship programs at Kellogg, including the Kellogg Entrepreneurship Internship Program (KEIP) and the Venture Lab Internship, as part of a profile of CleanBeeBaby founder Jennifer Beall (KSM '10).

The Telegraph (India)

25 years of B-school meet – 01/03/13
The article notes the participation of Kellogg School students at Intaglio 2013, the largest business school summit in Asia.

Delaware Online

UD grad reinvents reaching out – 01/02/13
The article profiles Kellogg Student Jed JohnHope '13, as founder of Mercy Card, a program through which donors give the homeless prepaid gift cards that are redeemable only at restaurants.

Wall Street Journal (India Real Time)

How To Make Indian Politics Honest – 12/14/12
Kellogg student Rakesh Mani '13 writes about corruption in Indian politics.

University of Delaware UDaily

Mercy Cards – 12/13/12
The article profiles Mercy Card, a system through which donors give the homeless prepaid gift cards that are redeemable only at restaurants. The program was developed by Kellogg Student Jed JohnHope '13.

Bloomberg Businessweek (Getting In blog)

B-School Twitter Roundup: 13,155 Hours of Consulting – 12/04/12
The article notes a Northwestern team won the annual College Fed Challenge, a competition in economic analysis and formulation of monetary policy. The team included Kellogg Certificate Program students Geoffrey Bery, David Chen and Eric Zhang.

Chicago Sun-Times

Evanston entrepreneur's 'mercy' card helps the needy – 11/30/12
The article profiles Mercy Card, a system through which donors give the homeless prepaid gift cards that are redeemable only at restaurants. The program was developed by Kellogg Student Jed JohnHope '13.

Time Out Chicago

Sleevecandy: second-hand threads for good – 11/30/12
Senior Lecturer of Finance William Sutter comments on the success of Sleevecandy, a startup founded as a project in his class by Reed Hushka (KSM '11), Hanif Perry (KSM '11), Andrew Fazekas (KSM '11) and Kavin Arumugham (KSM '11).