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Kellogg Students in the Media

Bloomberg Businessweek (Getting In blog)

MBAs: Why Hire When You Can Rent by the Hour? – 04/11/13
The article notes the participation of a Kellogg School student in HourlyNerd, a startup through which businesses can hire MBA students on an hourly basis.

Financial Times

Research? Most people cannot understand it – 04/07/13
The article highlights Lecturer of Marketing Andrew Razeghi's practice of publishing his research through SlimBooks, a platform developed by Kellogg student Casey Bankord, as an innovative way for academics to share their work.

Chicago Tribune

Chicago-based LuminAID Lab wins Clean Energy Challenge – 04/04/13
The artice notes NuMat Technologies, a startup company led by Kellogg JD-MBA students Ben Hernandez ’13 and Tabrez Ebrahim ’13, as the winner of the 2012 Clean Energy Challenge.

Exim Bank

40 MBA students of Kellogg School Management, Northwestern University, Chicago to visit Eximbank – 03/27/13
The article highlights a trip to Vietnam by a group of Kellogg students, led by Clinical Assistant Professor of Management and Organizations Trinh Kim Chi, as part of the GIM Southeast Asia class for part-time students.

New York Times

What Are You Doing to Fix India’s Broken Education System? – 03/25/13
In this op-ed piece, Kellogg student Rakesh Mani writes about inequity in India's education system.

NPR

Self-Tracking Apps To Help You 'Quantify' Yourself – 03/12/13
In the article, Kellogg Student Noah Zandan is noted with his father, Peter, as part of the "Quantified Self" movement, in which individuals capture and analyze data feedback from their everyday life and activities such as sleep, exercise and food intake.

Wall Street Journal

Let Herbalife Customers Decide – 02/19/13
The article notes insights by John L. & Helen Kellogg Professor of Marketing Anne Coughlan into the business model of Herbalife, a seller of dietary supplements and vitamins.

ABC 12-WJRT

Tide Tops 2013 Kellogg School Super Bowl Advertising Review; Lincoln, BlackBerry and Go Daddy Lag the Field – 02/07/13
Clinical Professor of Marketing Tim Calkins, Associate Professor of Marketing Derek Rucker and Kellogg student John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Medill Reports

Super Bowl ads drop the ball – 02/05/13
Associate Professor of Marketing Derek Rucker, Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Chicago Business Journal

Kellogg School of Management students prove tough graders of Super Bowl ads – 02/04/13
Clinical Professor of Marketing Tim Calkins and Kellogg student John Felton `14 discuss the Kellogg Super Bowl Advertising Review and comment on the most and least effective ads in the 2013 rankings.

Fox Chicago

Fox Chicago Segment – 02/04/13
In the segment, Clinical Professor of Marketing Tim Calkins and Kellogg students Amanda Schroeder `14 and John Felton `14 discuss the most and least effective Super Bowl ads and the 2013 rankings from the Kellogg School Super Bowl Advertising Review.

Wall Street Journal

Chrysler, Taco Bell Win in Ad Bowl – 02/03/13
Kellogg students John Felton `14 and Jim Poon `14, both participants in the 2013 Kellogg Super Bowl Advertising Review, comment on ads during this year’s game.

Financial Times

Consultancy projects: A whole new ballgame – 01/28/13
Victoria Zimmerman ’13 comments on her experience consulting with McDonald’s as part of the Kellogg School’s Sustainability Lab course.

Business Exchange

Consultancy projects: A whole new ballgame – 01/25/13
In the interview, Abhishek Gutgutia ’14 discusses his experiences as a first-year MBA student.

Bloomberg Businessweek (Getting In blog)

In Vegas, MBAs in Search of a Career Jackpot – 01/24/13
The article notes the participation of Kellogg students in Caesars Entertainment’s annual MBA Poker Championship, the company’s primary MBA recruitment event.

Purple Asparagus

You Like Us: Good News from Kellogg School « Purple Asparagus ... – 01/16/13
The article highlights the Kellogg School’s Neighborhood Business Initiative and its work with Purple Asparagus, an organization that educates the community about eating habits, to evaluate its programs and increase visibility.

Evanston Patch

City Honors Northwestern After Gator Bowl Win – 01/14/13
The article highlights an honor received by Northwestern football player Jared Carpenter and notes him as an employee of the Kellogg School’s administrative offices.

Why Blue Matters

Jed JohnHope – 01/12/13
The article profiles Kellogg Student Jed JohnHope '13, as founder of Mercy Card, a program through which donors give the homeless prepaid gift cards that are redeemable only at restaurants.

Evanston Now

School consolidation on the agenda again – 01/11/13
The article notes a study by Kellogg School students suggesting a “virtual” consolidation of Evanston’s two school districts.

Forbes

Getting Started With Your Startup In 2013 – 01/09/13
The article profiles the NUvention Web class, a collaboration between students from Northwestern schools including the Kellogg School to develop and launch a web or mobile product.