Globe and Mail (Canada)
What gender is your hot sauce? Introducing his-’n’-hers food brands – 10/04/11
From the article: Whether they’re marketed as such or not, we all tend to think of everyday items, including food and beverages, as one gender or the other, says James Wilkie, a doctoral candidate in marketing at Northwestern University in Illinois. Humans instinctively categorize other individuals as male or female, Mr. Wilkie says. This kind of thinking is so ingrained in our society and is applied so frequently on a daily basis, he says, “we tend to almost reflexively apply it to things that perhaps it’s not relevant to apply it to.”
Kellogg students receive $35,000 Siebel scholarships – 09/26/11
The article profiles Kellogg students Adrienne Day, Matt House, Sidharth Kakkar, Kevin Poff and Jessica Young (all ’12) who are recipients of a scholarship from the Siebel Foundation.
Kwest – around the world in seven days – 08/30/11
Kellogg student Suhel Banerjee writes about his trip to the Dominican Republic as part of the Kellogg Worldwide Experiences and Service Trips (KWEST) program.
What is the Sex of 17? – 08/30/11
The article highlights research by Assistant Professor of Marketing David Gal and Kellogg PhD student James Wilkie which explains how people view gender in everyday objects, such as food and furniture. The article also highlights another study by Professor of Marketing Galen Bodenhausen and Kellogg PhD student James Wilkie which finds that people perceive odd numbers as masculine and even numbers as feminine.
La Nazione (Italy)
Angeli del bello americani in Santa Croce – 08/26/11
The article profiles Kellogg students’ visit to Italy as part of KWEST.
Wall Street Journal
Study Before you Leap – 08/22/11
The article profiles former Executive Education student Ed Matthew.
Wall Street Journal
Are Numbers Male and Female? – 08/05/11
The article profiles a study by Professor of Marketing Galen Bodenhausen and Kellogg PhD student James Wilkie which finds that people perceive odd numbers as masculine and even numbers as feminine.
Uncommon knowledge – 07/31/11
The article highlights research which finds that people perceive odd numbers as masculine and even numbers as feminine. The study is co-authored by Kellogg PhD student James Wilkie.
Roundtable Chicago: Loud and clear – 06/01/11
The article highlights student Christopher Patnaude's participation in an industry roundtable about procurement.
More female MBAs, but little gains for equal pay – 04/22/11
From the article: Arielle Deane, who is graduating in June from Northwestern University's Kellogg School of Management, says opting for an MBA was a way to expand her skills and also to avoid pigeonholing her career. She had worked for more than five years as an analyst at defense industry giant Lockheed Martin, and wanted to explore other career possibilities. "This is an opportunity to change the trajectory of my career," says Deane, 30, who is planning to start a job at a marketing and branding consultancy after graduation.…. Deane, for example, says she chose the Kellogg program because it emphasized teamwork, so "there's a different team for every class and I have to think about how I can collaborate with each group."