A Turnaround Is a Lot Like Baking a Cake – 03/21/14
Article by Professor Greg Carpenter says that companies that successfully reinvented themselves approached the challenge more like baking a cake: recognizing that sequence, timing, and subtlety are crucial. This approach reflects the implicit assumption that the ingredients are limited, the process is delicate, and more important, you cannot reverse the process to correct a misstep.
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Starbucks Teams With Oprah for Tea – 03/21/14
Starbucks has announced that they will offer a Chi Tea at Tevana named after Oprah. Article mentions Kellogg’s research on her influence in President Obama’s elections. Professor Craig Garthwaite comments on the significance Oprah’s endorsement has.
Activists force companies out of comfort zone amid consumer shift – 03/20/14
Article covers how activists, not government, are pushing for change, and that companies are required to take positions on issues. Professor Daniel Diermeier commented, “The things companies have to worry about are much broader than ever before. We now have higher expectations about what companies are responsible for. In the olden days they would have said: ‘I’m selling beer, I’m not going to get involved in gay rights’. But the expectations that companies get involved in social justice and policy issues are now much higher.”
Cheating Pays—But Imagine Your Future Self – 03/17/14
Article covers Professor Loran Nordgren’s research of people’s living-in-the-moment mentality and if it might prove effective for deterring him from pursuing a bad decision.
Patent Data Missing in Troll Debate – 03/12/14
Article discusses the apparent rise in lawsuits by patent trolls and quotes Professor Daniel Spulber who is currently conducting research on the topic.