Seeing Human – 05/13/14
Op-ed by Professor Adam Waytz about people’s ability to “see humanness on a spectrum” as technology has become more humanlike. His research on driverless cars found that the more humanlike the car was, the more people considered the car to be intelligent and trustworthy.
Portillo's sale an entree to red-hot founder debate – 05/11/14
Column examines the role of the founder in the success of a business. Quotes Professor Stephen Burnett, who said, “…you should keep the founder engaged, so they can begin to relate to you some things they think are really important to preserve and things they think can be improved upon.”
The New York Times
Simmons Spends Big on Star Power – 05/08/14
Article reports on Simmons Bedding Company’s two new celebrity-driven advertising campaigns. Quotes Professor Timothy Calkins, who said, “Both campaigns will help the business because they’re building differentiation and giving consumers a reason to ask for these brands.”