Calvin Klein and the fabric of brand loyalty – 06/29/14
Quotes Professor Derek Rucker, who said, “A brand is a constellation of associations that help or facilitate consumers making decisions, so expectations become wildly important.” Also quotes Professor Tim Calkins, who said, “Calvin Klein might be cutting product quality in an effort to build profits. This would not be a great sign for the long-term health of the franchise.”
The New York Times
The Trauma of Parenthood – 06/27/14
Op-ed by Professor Eli Finkel argues that the psychological distress new parents experience is at least in part caused by objectively bleak circumstances rather than simply the birth process’s toll on hormones.
The world struggles to keep up with the pace of change in science and technology – 06/17/14
Quotes Professor Benjamin Jones, who said, “Those who claim there are few options for important innovations strike me as suffering from a failure of imagination.” Also quotes Kellogg Chair in IT Shane Greenstein, who pointed out the incremental nature of many technology shifts both today and in the past.