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Kellogg Faculty in the Media

Forbes

Kotler, Tripodi, And Comstock: Three New Hall-Of-Famers On How To Succeed In Marketing – 06/09/14
Professor Philip Kotler was inducted into the American Marketing Association’s Marketing Hall of Fame. In his acceptance speech, Kotler said, “Marketing doesn’t just go on in the commercial marketplace, it goes on everywhere. It’s a mind state.”

Huffington Post

To Take on the Empowerment Gap, We Need to Change the Narrative of Education – 06/09/14
Article cites research by Professor Nicole Stephens that found that middle- and upper-class cultural norms that pervade traditional American universities — norms that emphasize independent values such as “do your own thing,” “pave your own path,” and “express yourself” — can undermine the academic performance of first-generation students.

The Wall Street Journal

Evidence and Custom Cancer Care – 06/09/14
A letter to the editor by Professor Joel Shalowitz in which he suggests an alternative solution to the problem of overspending in the healthcare industry.

Innovation Excellence

Can Your Organization Dance with StartUps? – 06/08/14
Video interview with Lecturer Dean DeBiase on his experience bringing together multinational corporations with startups to accelerate their growth.

New York Times

In Pitching Veggies to Kids, Less Is More – 06/07/14
Article about Professor Michal Maimaran’s research on what entices children to eat healthy foods.

Blue Sky Innovation

Page Vault leads the way at Northwestern University Venture Challenge – 06/06/14
Quotes Professor Linda Darragh, who said that prize money is a nice way to help build a company but that Kellogg teaches students that “revenue is the best source of funding.”

Blue Sky Innovation

Reading ideas from entrepreneurs, for entrepreneurs – 06/05/14
Quotes Professor Michael Mazzeo on his favorite business books and what he’s reading now.

Quartz

“No broccoli, no dessert,” right? Wrong. – 06/05/14
Reprint of a Kellogg Insight article about Professor Michal Maimaran’s research on what entices children to eat healthy foods.

Forbes

Nine Leadership Traits That Stand The Test Of Time – 06/04/14
Quotes Professor Harry Kraemer, who said, “Delivering the message and being the leader involves nonstop communication, making sure that everybody on the team understands what you’re doing and why.”

Forbes

Five Lessons Board Directors Can Learn From Activist Investors – 06/03/14
Article by Dean Sally Blount outlines the five key lessons she’s learned, both as a dean and board director, from activist investors, who have a growing presence in Fortune 500 companies.

Darla Moore School of Business

2013 Page Prize for Sustainability Issues in Business Curricula – 06/03/14
Professor Ozge Islegen was awarded a 2013 Page Prize for Sustainability Issues in Business Curricula Honorable Mention for her course syllabus “Emerging Areas in Operations Management” by the Darla Moore School of Business.

The Wall Street Journal

How to Make Robots Seem Less Creepy – 06/01/14
Article by Professor Adam Waytz about his research that found that when emotional jobs such as social workers and preschool teachers are given to robots, people prefer robots that are capable of conveying human emotion.

Forbes

Middle Market M&A Is Surging; Are Company Owners Prepared? – 05/31/14
Quotes Professor John Ward, who said, “You’re seeing more and more private equity firms looking for family controlled companies in transition.” Private equity brings a rivalry of ideas to business continuity. The net effect of that is healthy.

Chicago Business Journal

Starcom's Lisa Donohue spills the beans about why media buying is hot — and creative – 05/30/14
Article recaps the Q&A with Donohue and Kellogg students, led by Professor Julie Hennessy. Donohue said that data is now at the heart of the media business.

Business Insider

If You Want To Get Hired, Act Like Your Potential Boss – 05/29/14
Article reports on Professor Lauren Rivera’s research, which found that employers sought candidates who were not only skilled but also culturally similar to themselves.

Poets & Quants

Kellogg Wants To Be A Top Three Business School For Startups – 05/29/14
Article reports on Kellogg’s recent increased emphasis on entrepreneurship education. It highlights Professor Carter Cast’s New Venture Discovery course and includes a Kellogg Innovation & Entrepreneurship video.

Healthcare Finance News

Safety rankings: should hospitals care? – 05/28/14
Quotes Professor Joel Shalowitz, who said, “As far as individuals are concerned, publishing these report cards does not seem to make a lot of difference in their choice of which hospital to go to.”

Psychology Today

4 Reasons You Can't Trust Yourself – 05/28/14
Article cites research by Professor Neal Roese that found that watching an animation more than doubled the hindsight bias because “Animations can whitewash the guess work and assumptions that go into interpreting reconstructions. By creating a picture of one possibility, they make others seem less likely, even if they’re not.”

Insurance Networking News

More ACA Insurers Could Help Brokers Enroll More Consumers – 05/27/14
Article reports on a study by Professors Leemore Dafny and Christopher Ody that found that if all US insurers had participated in their respective markets, premiums on the federal healthcare exchange would have been 11.1 percent lower.

The Kansas City Star

As cases mount, attorneys rush into the field of college sports law – 05/27/14
Quotes Professor Lloyd Shefsky, who launched a sports lawyers group in the 1970s that focuses on the legal tangles of professional players and teams.