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Kellogg Faculty in the Media


What Oprah's Weight Watchers stake says about celebrity endorsements – 10/23/15
Article by Professors Derek Rucker and Tim Calkins argues that celebrity endorsements have the potential to prompt a brand’s resurgence and offers brands three critical assets: memorability, credibility and personality.

Harvard Business Review

Firms Are Wasting Millions Recruiting on Only a Few Campuses – 10/23/15
Article by Professor Lauren Rivera presents her research on the link between elite schools and elite jobs and argues that on-campus recruitment may not be as time- or cost-efficient as employers believe.


How Amazon can quash the rise of phony product reviews – 10/21/15
Article by Professor Eric Anderson argues that retailers need to encourage more authentic consumer conversations in order to drown out fake online reviews.

Harvard Business Review

It’s Harder to Empathize with People If You’ve Been in Their Shoes – 10/20/15
Article by Professor Loran Nordgren reports on his research, which found that people who endured challenges in the past were less likely to show compassion for someone facing the same struggle. Loran’s research was also noted in The New York Times and NPR.


When the CEO is sick, how much disclosure is enough? – 10/20/15
Quotes Professor Emeritus Thomas Lys, who said that usually the more powerful a CEO, the less likely a company will share health information.


Health co-ops' struggles could bring higher costs – 10/20/15
Professor Leemore Dafny comments on the Humana and Aetna healthcare insurance merger.

Chicago Tribune

Mariano's first ever executive chef has big plans – 10/19/15
Quotes Professor David Matsa, who said that when Wal-Mart expanded nationally as a grocery retailer, in the 1990s and early 2000s, traditional grocery stores had to adapt in response.

Chicago Tribune

As world waits for update, health of United, its CEO intertwined – 10/19/15
Quotes Professor Nicholas Pearce, who said that United's upcoming decision, with stymied information regarding the CEO's hospitalization, will be a dicey one involving the balance of his privacy and need for public disclosure of information, as well as choosing an interim successor.


Weight Watchers soars after Oprah buys in – 10/19/15
Professor Craig Garthwaite appeared on “Squawk on the Street” to discuss how the power of the Oprah brand factors into Oprah’s new Weight Watchers endorsement. He also discussed this topic in an Associated Press article, which was republished in Business Insider, The Washington Post, The Huffington Post and Chicago Tribune.


The world is still sexist, and Jennifer Lawrence is proof – 10/18/15
Article by Professor Nicholas Pearce argues that when women opt to stay silent, it makes the women who choose to speak up appear that much more anomalous, given society’s persistent fear of female leaders. Mentions Pearce’s research with Professor Susan Perkins.

Business Insider

A psychology professor thinks that what makes us happy at work is the same thing that makes us happy in relationships – 10/17/15
Article reports on Professor Eli Finkel's research on how marriage principles, such as writing about conflicts from a neutral perspective, could also sustain a more satisfied workforce.

Kellogg Insight

Five Ways to Attract and Retain Data Scientists – 10/15/15
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.


The $18 trillion problem the Democrats missed during the debate – 10/14/15
Article by Professor Nicola Persico argues that the democratic debate failed to expose the candidates’ thinking on the issue of government debt and revenue sources. The candidates were not required to provide a realistic vision for the economic role of government in America.

The Atlantic

Who Pays Hospital Bills When Patients Can't? – 10/13/15
Quotes Professor Craig Garthwaite, who said that a "floor-and-trade" system would mean that "we can increase the charity care provided to people falling through the cracks of the ACA in the most efficient way possible. It is also important to note that unlike a cap and trade policy this does not create industry wide cost, but instead shifts resources across hospitals.”

Harvard Business Review

How to Make Networking at Conferences Feel Less Icky – 10/12/15
Article reports on a study by Professor Maryam Kouchaki that found that professional networking, but not personal networking, makes people feel not only anxious or inauthentic but also physically dirty.


VW messed up, but the emissions scandal won't turn off customers – 10/09/15
Article by Professor Julie Hennessy reports on a Kellogg survey that found that despite weeks of negative press for Volkswagen, nearly 50 percent of U.S. consumers have a positive or very positive impression of VW.


The B-To-B CMO: The Time Has Come – 10/07/15
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role

Kellogg News

David Besanko ’82 wins Aspen Faculty Pioneer Award – 10/06/15
Professor David Besanko was awarded the Aspen Faculty Pioneer Award for his course on income inequality.

Business Radio on Sirius XM

The Digital Show – 10/05/15
Professor Antonio Moreno-Garcia was a guest on The Digital Show, where he spoke about omnichannel retail.

Bloomberg Business

In Social Media Marketing, the Burger King Has It His Way – 10/01/15
Quotes Professor Tim Calkins, who said, “Burger King has really found a way to get attention by doing the unexpected and somewhat irreverent. They’re generating an enormous amount of publicity at a very modest cost.”