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Kellogg Faculty in the Media

The Atlantic

When Women Run Companies – 12/27/16
Article discusses what happens to employees under female leadership and highlights research from Professor David Matsa on how the higher the share of women on corporate boards one year, the more likely the company was to hire women executives in the following year.

Huffington Post

Our Lives Will Soon Transcend the Laws of Physics – 12/26/16
Article by Professor Robert Wolcott discusses how Virtual Reality and complementary technologies such as Artificial Intelligence (AI) and cybernetics will enable experiences far beyond what we think of today as fictions. In a deep sense, they will become experienced as ‘real’. What today might appear as something like immersive video games will in the not too distant future manifest as comprehensive realities.

The New York Times

Brands Start Planning for Unexpected Criticism by Trump – 12/25/16
Article explains that advertising campaigns are being influenced by the critical words of Donald Trump and quotes Professor Tim Calkins on how it is difficult to advise a company to challenge the authority of an incoming administration, whether on social media or in a formal ad campaign.

Chicago Tribune

As McDonald's looks forward, 'Founder' movie shows shadowy view of past – 12/23/16
Article discusses the upcoming release of the movie “The Founder” and quotes Professor Moran Cerf on how the movie echoes recent high-profile biopics in the way it highlights a driven entrepreneur, and the dark side of that drive.

The New York Times

United Way Searches for Its Place in a World of One-Click Giving – 12/23/16
Article discusses how United Way chapters are left scrambling to prove they are addressing the causes that matter most to people in their communities, quoting Professor Megan Kashner on the “identified victim effect,” which posits that many donors prefer to help individuals who are not anonymous.

Crain’s Chicago Business

The 12 best opinion pieces of 2016 – 12/22/16
Professor Craig Garthwaite’s article on EpiPen drug pricing was named one of the top 12 opinion articles published in Crain’s in 2016.

Quartz

There’s a simple way to safeguard your resume against class bias – 12/22/16
Article examines how as corporate hiring becomes more sophisticated, employers and applicants are getting savvy about resumes and CVs, citing research from Professor Lauren Rivera on how employers pick up clues about the wealth and social class of applicants, and it skews whom they hire.

Fortune

Trump’s Deals May Unintentionally Damage the US Economy – 12/21/16
Article by Professor Scott Baker discusses his research and highlights a potential cost of political gamesmanship: an increase in political risk and economic policy uncertainty. When companies are uncertain of how they will be treated under government policy — whether because they fear being singled out or because of pressure on a particular industry (such as manufacturing and keeping jobs in the U.S.)— that can undermine a company’s business strategies.

Harvard Business Review

Research: How Subtle Class Cues Can Backfire on Your Resume – 12/21/16
Article by Professor Lauren Rivera discusses her research on how coming from an advantaged social background helps only men when it comes to getting an interview or good job.

Crain’s Chicago Business

The latest tool to sell a home: Virtual makeovers – 12/20/16
Article discusses the use of a real-estate tool called virtual staging and quotes Professor Tim Calkins on how enhanced, digitalized photos may be a necessity in the internet era.

Bloomberg

Rigging Charge Exposes One Reason for Inexplicable Drug Pricing – 12/16/16
Article explores the topic of drug pricing, noting that inexplicable pricing is widespread in the U.S. market for generic antibiotics. Since 2012, list prices for tetracycline, which treats pneumonia and urinary tract infections, have soared to 170 times the old price. “It’s a market failure,” says Professor Craig Garthwaite.

Business Insider

A business school professor who managed 52,000 employees explains the 15-minute ritual that made him a better leader – 12/16/16
Article explains how leadership demands periods of restraint and consideration, quoting Professor Harry Kraemer on how leaders must regularly turn off the noise and ask themselves what they stand for and what kind of an example they want to set.

Financial Times

Start-ups in Chicago find that focus on B2B clients pays off – 12/15/16
Article quotes Professor Linda Darragh on the topic of startups in Chicago, saying the diversity of Chicago’s economy — in which no industry accounts for more than about 15 per cent of city GDP — is a leading driver.

Quartz

Drinking beer is saving lives in Russia – 12/15/16
Article highlights recent research by Professor Lorenz Kueng, who found that the decades-old government restrictions inadvertently taught some consumers to permanently prefer light alcohol over hard alcohol. This change, along with subsequent changes in the alcohol market following the collapse of the Soviet Union, increased male life expectancy today and is projected to continue to do so in the future.

The Washington Post

The shipping industry is poised for massive upheaval. Can FedEx weather the storm? – 12/15/16
Article discusses challenges faced by the shipping industry, quoting Professor Russell Walker on how drone delivery will be the future of what we experience as consumers.

Poets & Quants

Why High Ranking Matters In High School — And Beyond – 12/14/16
Article features the research of Professor Jörg Spenkuch, which examines how a student at the top of his or her class in a less competitive school might be average, or even below average, after transferring to a more competitive school.

Fortune

What the Breitbart-Kellogg Feud Says About the Next Era of American Politics​ – 12/13/16
Article by Professor Brayden King discusses Kellogg Co.’s decision to pull all advertising from the right-wing website Breitbart, and Breitbart’s response in calling for a boycott of Kellogg’s products. “When orchestrated by a political machine, boycotts are a divisive and manipulative tool that can lead to a clear abuse of power,” he wrote.

Inc.

The 1 Book You Need to Keep on Hand to Make Your Brand Stand Out – 12/12/16
Article cites perspective from Professor Philip Kotler on the topic of branding: "If you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

Poets & Quants: We See Genius

The Growing Demand For Social Impact Education – 12/12/16
Article by Professor Liz Livingston Howard discusses how universities are rising to the call of more social enterprise education.

The Wall Street Journal

Big Four Accounting Firms Show Fewer Problem Audits​ – 12/12/16
Article reports that the Big Four accounting firms in the U.S. appear to be getting better at avoiding problems with their audit, quoting Professor Daniel Aobdia.