Why you'll see fewer ads on NBC this fall – 03/02/18
Article explains how the total amount of time dedicated to commercials during NBC’s original prime time lineup will drop by 10% this fall. “Younger viewers are abandoning traditional TV in favor of streaming services like Netflix, and advertisers are shifting dollars to digital,” said Professor Tim Calkins.
The NRA boycotts are already working; and here’s why – 02/28/18
Article quotes Professor Brayden King about the impact of boycotts on companies with ties to the NRA. King said very few boycotts actually ever result in significant change in consumer behavior, but if the boycotts grab the attention of the media and threaten the reputation of the company, then they are more likely to be successful.
Why Technology is the Bright Future for Business Schools – 02/28/18
Article highlights the increasingly closer relationships between business schools and tech firms. Article notes that Kellogg has a record 25 percent of its MBAs accept positions in the technology industry in 2017.
New York Times
The Power of Religion – 02/28/18
Article cites Professor Dean Karlan’s research on whether religious faith leads to healthy behaviors. Karlan said the findings were cautiously positive for the power of religion. Karlan’s research was also covered in The Economist.
Crain’s Chicago Business
What the NRA’s business partners should do – 02/27/18
Article by Professor Tim Calkins discusses the question of whether businesses should cut ties with the NRA. Calkins said in the article that by maintaining a partnership with the NRA, a company appears to be taking the side of the NRA, which is important to consumers’ perceptions.
How brain science founds its way into business school – 02/27/18
Article highlights how courses on improving productivity, influencing decision-making, and handling stress have found their ways into business schools. Quotes Professor Adam Waytz, who said an ethics course at Kellogg teaches students how neuroscience can influence people or persuade people.