Study: New Ways To Measure Consumer Engagement – 06/19/17
Article discusses a new study from Professor Bobby Calder, which explains that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, they are also more favorably disposed to marketing messages they see there.
Former Oracle board member dogged by links to China-backed chip deal – 06/16/17
Article explains how in December, Cypress’ board amended the company’s code of ethics to ensure that if Cypress was having significant acquisition talks with a potential target, then any conflicted director would recuse themselves. Quotes Professor Thomas Lys: “Duty of loyalty issues are corrosive. They leave investors with the impression that the playing field isn’t level.” Article also published in The New York Times and Business Insider.
Crain’s Chicago Business
What does Blue Cross' parent company want from a GOP health bill? – 06/15/17
Article discusses how Chicago’s largest insurer, Health Care Service Corp., has yet to state an opinion on The American Health Care Act, which many worry will add increased instability into the health insurance market. Quotes Professor Amanda Starc: "We're currently asking insurers to make strategic decisions without knowing the rules of the game.”
The Washington Post
One of the most prestigious brands in medicine is jumping into Obamacare – 06/15/17
Article explains Cleveland Clinic and Oscar Health’s plan to sell individual insurance plans in five northeast Ohio counties, which strategically allows the hospital to involve itself in the individual market of insurance buying. Quotes Professor Craig Garthwaite on how Oscar, a start-up, will likely benefit from its partnership with a powerful brand in medicine by attracting more customers.
Inside the booming black market for bourbon – 06/14/17
Article explores how liquor stores have less access to expensive bourbon due to its increasing popularity, which has led to consumers turning to a secondary, black market for the alcohol, quoting Professor Craig Garthwaite on how economics provides a simple answer to what’s driving unmet demand.
Is Universal Basic Income Inevitable? – 06/13/17
Article by Professor Philip Kotler explores whether or not Universal Basic Income would help reduce poverty in countries as wealthy as the United States, and aims to answer the question of why poverty in the US affects 50 million citizens, and how the government can help reduce those numbers.